Public Relations Major
The study of public relations is focused on understanding how various communication channels and platforms are used to effectively communicate. Public Relations at Fairfield is concerned with ethical argument and advocacy, clear writing, understanding interpersonal relationships, and thinking critically about how to shape messages and narratives aimed at specific stakeholders. The study of Public Relations focuses on clear, effective, and ethical communication that creates change and advocates for those with the least access to wider audiences.
By completing a major in Public Relations students will be able to:
- Apply the principles of primary and secondary research to public relations situations.
- Apply basic public relations theories and principles to practice.
- Create effective public relations and crisis management plans across media platforms utilizing clear and effective writing.
- Deliver clear and effective presentations.
- Create ethically sound and socially responsible public relations plans.
- Synthesize broader liberal arts knowledge in the service of public relations plans.
- Identify optimal means of communication across various media platforms and channels, audience and situational contexts.
- Critically evaluate the work of others for clarity, appropriate style, ethical soundness and sensitivity.
The major in Public Relations is a 33-credit course major for undergraduate students that will engage students in the study of strategic communication and prepare students for a broad range of careers. The Public Relations major consists of 11 three-credit courses. All Public Relations majors complete a set of seven required courses known as public relations foundations. Public relations majors must also complete one writing course, one ethics course, and two electives. With the aid of the communication faculty, students have the ability to focus their studies in several areas of interest and to develop a personalized trajectory that best suits their theoretical and applied interests. Public Relations majors are strongly encouraged to complete minors related to their areas of interest, to continue their foreign language beyond the intermediate level, to study abroad, enroll in service-learning courses, and to pursue internships that allow for applied learning of theoretical material.
Students are encouraged to meet with faculty advisors to design a comprehensive academic plan that takes advantage of the varied offerings in the Communication Department as well as from complimentary majors, minors and programs across the University to fulfill their public relations major.
The requirements are as follows:
| Code | Title | Credits |
|---|---|---|
| Public Relations Foundations | ||
| COMM 1101 | Argument and Advocacy 1 | 3 |
| COMM 1102 | Introduction to Public Relations 1 | 3 |
| COMM 1130 | Mass Media and Society | 3 |
| COMM 2201 | Persuasion | 3 |
| COMM 2220 | Introduction to Organizational Communication | 3 |
| COMM 3324 | Crisis Communication | 3 |
| COMM 4999 | Capstone: Research Projects in Communication 2 | 3 |
| Writing Component | ||
| Select one of the following: | 3 | |
| Business Writing | ||
| News Writing | ||
| Issues in Professional Writing | ||
| Ethics Component | ||
| Select one of the following: | 3 | |
| Ethics of Communications | ||
| Independent Study | ||
| Ethical Theory | ||
| Advanced Topics in Ethics | ||
| Elective Courses | ||
| Select two courses from the following: 3 | 6 | |
Public Relations Electives | ||
| Media Institutions | ||
| Public Relations Strategy Development | ||
| Public Relations Management and Campaigns | ||
| Internship | ||
Media-Focused Electives | ||
| Gender, Sexuality, and Media | ||
| Communication and Popular Culture | ||
| Consumer Culture | ||
| Information Technologies: Economics, Law, and Policy | ||
| Comparative Media Systems | ||
| Technoculture and Information Society | ||
| Social Media | ||
| Fundamentals of Programming | ||
| Web Development | ||
| News Writing | ||
| News Writing II: Digital Design | ||
| Journalism Editing and Design | ||
| World of Publishing | ||
| Writing the Feature Story | ||
| Photojournalism | ||
| Issues in News Writing | ||
| Literary Journalism | ||
| Digital Marketing | ||
Non-Profit and Policy-Focused Electives | ||
| Interpersonal Communication Theories | ||
| Intercultural Communication | ||
| Alcohol, Addiction, and Culture | ||
| Family Communication | ||
| Relational Communication | ||
| Family Crisis Communication | ||
| Grant and Proposal Writing | ||
| Public Administration | ||
| Political Parties and Interest Groups | ||
| American Public Policy | ||
| Media and Politics | ||
Corporate Communications-Focused Electives | ||
| Leadership Communication | ||
| Organizational Communication and Advertising | ||
| Conflict Communication | ||
| Fundamentals of Programming | ||
| Web Development | ||
| Business Writing | ||
| Technical Writing | ||
| World of Publishing | ||
| Persuasive Writing | ||
| Issues in Professional Writing | ||
| Principles of Marketing | ||
| Consumer Behavior | ||
| Advertising | ||
| Digital Marketing | ||
| Marketing Research | ||
| Global Marketing | ||
| Marketing Channels | ||
| Business-to-Business Marketing | ||
| Media Strategy | ||
| Public Relations Strategy | ||
Healthcare-Focused Electives | ||
| Interpersonal Communication Theories | ||
| Intercultural Communication | ||
| Alcohol, Addiction, and Culture | ||
| Health Communication | ||
| Communication in Healthcare Organizations | ||
| Health Risk Communication | ||
| Ethics and Medical Marketing Communication | ||
| 1 | COMM 1101 and COMM 1102 are the foundational courses in the public relations major. Students should plan to take both courses during the same semester, preferably during their first or second year. COMM 1101 and COMM 1102 should be completed before taking the 2000, 3000, or 4000-level courses. |
| 2 | Students complete COMM 4999, the required capstone course, during their senior year. |
| 3 | A course taken as a required course can not “double count” as an elective. Students can select electives from one focus or multiple foci. |
Notes:
- No course that counts toward the Public Relations major can be applied to "double count" for the University core.
- Under special circumstances, and with the approval from the Department Chair, double majors may "double count" up to two courses from their second major as public relations electives. Some second major and minor programs may also choose to "double count" public relations courses to satisfy the second major or minor requirements. Students should consult those second major or minor chairs for approval.
- Internships (COMM 4980) may be counted toward the major only once. Although two internships can be completed for academic credit (up to 6 credits), only 3 credits will count toward the Public Relations major.
- Independent studies do not count toward the Public Relations major.
- Special topics courses (COMM 4339 and COMM 4900) may each be taken twice for credit if the topics of the courses are different.
Magis Core Curriculum
Beginning with the Class of 2023, all undergraduate students will be required to complete the Magis Core Curriculum. Please refer to the Curricula section of this undergraduate catalog for a detailed explanation of the Magis Core.