School of Record for American College of the Mediterranean Barcelona

ACT 320: Architectural History of Spain                               3 Credits

School of Record Articulation: Intermediate Art History

This course will look at the history of architecture and urban design in Spain. Beginning with a brief introduction of the ancient styles (from the first civilization of the Iberian Peninsula), it will focus on developments in architecture and urban planning in Spain from the first century A.D. until the contemporary period. Special attention will be paid to the 19th and 20th centuries in Barcelona, and several relevant field visits will be made.

ARH 320: Picasso, Matisse, Dali and the Mediterranean                               3 Credits

School of Record Articulation: Intermediate Art History

The work of these three international artists with distinct cultural roots is explored on an individual basis within the wider framework of European art movements. In each case, we will study the acceptance and/or rejection of tradition, the interaction with French art and artists, and personal experience. We will also pay attention to the role of both outside stimuli (war, relationships) and inner forces (memory, imagination). The course will include course related excursions to the Picasso Museum, the MNAC (Catalan National Museum of Art) as well as a Friday trip to the Dalí Theatre Museum in Fi-gueres. This course will be taught in English.

ART 311: Capturing Barcelona through Photography                     3 Credits

School of Record Articulation: Intermediate Art History

Since the invention of the first photographic camera, photography has evolved to become a must-have tool in our daily lives. Every day we send photos to our friends and family, we document funny things we see, we take selfies, we photograph what we eat and we post those images on social media to show a created image of ourselves to our followers. With this course we will try to sharpen our look to an honest and calm look in order to create our own language, direct and honest. In addition to learning the basic principles of photography and how a camera works, we will also discover Barcelona through photography, we will discover photographers that will serve as references to understand contemporary photography, and we will visit museums and photography exhibitions that will inspire us to find our own unique visual style. All these activities will provide us with the necessary tools to work on a personal photographic project of free choice for each student that will be presented at the end of the course.

BUS 315: Advertising and Society                           3 Credits

School of Record Articulation: Intermediate Marketing

This course introduces students to the linkages between advertising and society. It is premised on the belief that advertising helps shape human attitudes and behaviors, just as the latter two in turn help direct and shape advertising. The emphasis is however firmly on advertising as a shaping agent – how it influences individuals and societies, the dynamic nature of the relationship, and the impacts (both positive and negative) that advertising may have on individuals and societies. It takes a critical and dispassionate view of advertising, rather than a managerial or practitioner’s view. Various criticisms of advertising are flagged, and these are used as a basis for further coverage and discussion of the criticisms and issues raised.

BUS 316: Consumer Behavior                    3 Credits

School of Record Articulation: Intermediate Marketing

This course provides students with an understanding of the behavior of consumers in the marketplace, using an interdisciplinary approach that employs concepts from such fields as economics, psychology, social psychology, sociology, and psychoanalysis. Topics include motivation, perception, attitudes, consumer search, and post-transactional behavior.

BUS 318: The Business of Social Media                                3 Credits

School of Record Articulation: Intermediate Marketing

Over the past decade, new digital platforms have profoundly changed how we live, work, and conduct business. The business world is undergoing fundamental changes in how consumers interact with brands and each other. Social media is changing how business is done around the world in almost every industry. Social media has helped give consumers a voice and connect them with their friends and other like-minded people, and it has also opened up numerous new communication channels available for brands to connect with current and potential audiences. Therefore, the importance of social media’s role in modern marketing efforts can no longer be ignored. It’s an integral component in almost all successful marketing strategies. With this increasing emphasis on integrated social media strategies, the importance for mod-ern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

BUS 319: Marketing and Distribution Channels                                3 Credits

School of Record Articulation: Intermediate Marketing

Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Marketing and distribution channels management is an essential aspect of commercial activities. Today’s ever more complex and challenging competitive scenario makes it necessary for organization’s to know how to effectively select and manage marketing channels creating partnerships capable of generating value and trust and avoiding conflicts. Peter Drucker said: The greatest change will be in distribution channels, not in new methods of production or consumption. Choosing the right channels, convincing them to carry your merchandise, and getting them to work as partners is a major challenge. Too many companies see themselves as selling to distributors, instead of selling through them. This course will help students learn how to develop marketing channel plans, enabling an organization to increase sales, margins and the levels of collaboration with channel partners.

ECO 327: The Political Economy of Economic Integration                                            3 Credits

School of Record Articulation: Intermediate Economics

This course will introduce students to the main issues of economics and politics of European integration by using an economic approach. The course addresses key economic questions that arise from the process of integration. This course draws on a core textbook, articles from journals and other documents. Student will be oriented in the most up to date policy discussion about European integration. By the end, students will be able to apply and relate conceptual and theoretical knowledge underpinning the course of the economic and political process of European integration.

ECO 342: Intermediate Microeconomics                                             3 Credits

School of Record Articulation: Intermediate Economics

The objective of the course is to provide an understanding of how fundamental economic theory can be applied to decision making within the firm. Elements of microeconomic theory that support efficient business decisions will be stressed. This course presents a curated set of key topics from microeconomictheoryandappliesthemtobusinessesandotherorganizations.Thesetopicsincludedecision-makingunderuncertainty, economic costs, pricing, and the basics of strategic interactions between competitors. The course should enhance your understanding of how firms maximize profits and markets operate as well as develop your capability in making economic predictions.

ECO 343: Intermediate Macroeconomics                            3 Credits

School of Record Articulation: Intermediate Economics

This course provides an introduction to Macroeconomics. In Macroeconomics, how an entire national economy performs in a world of constrained choice is studied. This course provides an overview of the following macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed, as are public debt and international economic issues. This course also introduces basic models of macroeconomics and illustrates principles with the experience of the United States and other economies. The insights of Keynesian and classical theories will be integrated. During the course a variety of simple models will be presented. As macroeconomics is an empirical discipline the course will cover case studies and statistical data interpretation. Special attention will be given to current European developments. By the conclusion of this course, students will be able to understand newspaper and magazine articles on current macroeconomic issues and have an understanding of the tradeoffs inherent in macroeconomic policy-making.

FIN 300: Financial Management                                             3 Credits

School of Record Articulation: Intermediate Finance

This course is an introduction to the main areas of corporate finance. Its focus is on developing an understanding of the tools and methodologies available to the financial manager for decision-making in capital budgeting, working capital management, capital structure and profit planning and control.

HIS 326: Spanish Civilization and Culture                                            3 Credits

School of Record Articulation: Intermediate History

This course reviews the history of Spain from its prehistory to the present by paying special attention to the most important dates, events and characters that were part of it and that somehow contributed to the creation and strengthening of the so called ‘Spanish character’. With the chronology as a center pillar, the subtopics will cover artistic, cultural, sociological, anthropological, economic and political issues that will help students develop a general and global understanding of Spain and its peoples throughout the different time periods. The contemporary period, and specifically the last 20 years, will be covered in a more extensive way, in order to give students a comparative perspective for their own lifetimes and experiences.