Sample Plan of Study for Dual Degree Master of Business Administration and Master of Science in Marketing Analytics and Strategy
| Code | Title | Credits |
|---|---|---|
| MAS Required Background 1 | ||
| Applied Business Statistics | ||
| Marketing Management | ||
| MBA Subject Area Courses | ||
| Select one ACCT course | 3 | |
| Select one DATA course | 3 | |
| Select one ECON course | 3 | |
| Select one FNCE course | 3 | |
| MGMT 6503 | Legal and Ethical Environment of Business | 3 |
| MBA Concentration | ||
| Select a concentration in one of the following areas: | 12 | |
Accounting | ||
Analytics | ||
Economics | ||
Finance | ||
Management | ||
| MAS Courses | ||
| MKTG 6510 | Advanced Consumer Behavior for Managers | 3 |
| MKTG 6520 | Research for Marketing Insights and Decisions | 3 |
| MKTG 6550 | Advanced Marketing Strategy | 3 |
| MKTG 6570 | Digital Marketing and Analytics | 3 |
| MKTG 6580 | Advanced Marketing Analytics | 3 |
| MKTG 6583 | Pricing Strategies and Analytics | 3 |
| MKTG 6999A | Capstone Project: Marketing Analytics and Strategy | 3 |
| Total Credits | 48 | |
*Additional credits may be required if student does not meet required background.
- 1
May be waived if undergraduate equivalent taken. DATA 5400 may be waived with successful completion of an online test-out exam.
MAS candidates, in order to obtain the 30 credits required by that program, will use MBA concentration courses to fulfill the 9 elective credits required of the MAS degree.