This minor provides students with a basic foundation in marketing by exposing them to the functions that constitute the marketing discipline, including market research techniques and consumer behavior.
For a 15-credit minor in marketing, students complete the following:
|MK 0101||Principles of Marketing||3|
|MK 0212||Consumer Behavior||3|
|MK 0311||Marketing Research 1||3|
|Select two courses from the following:||6|
|Sales and Sales Management|
|Social Media Marketing|
|Contemporary Issues in Marketing|
Students should note that statistics and senior standing are prerequisites for MK 0311.