Marketing Minor

This minor provides students with a basic foundation in marketing by exposing them to the functions that constitute the marketing discipline, including market research techniques and consumer behavior.

For a 15-credit minor in marketing, students complete the following:

Requirements
MK 0101Principles of Marketing3
MK 0212Consumer Behavior3
MK 0311Marketing Research 13
Select two courses from the following:6
Sales and Sales Management
Advertising
Digital Marketing
Social Media Marketing
Sports Marketing
Global Marketing
Marketing Channels
Business-to-Business Marketing
Media Strategy
Public Relations
Brand Management
Contemporary Issues in Marketing
Total Credits15
1

Students should note that statistics and senior standing are prerequisites for MK 0311.