Marketing majors examine the exchange processes by which consumers and organizations satisfy their needs and wants. In a sense, it is the most humanistic of the business majors; it requires students to understand consumer behavior, the motivation of sales personnel, the impact of advertising and communication on the potential consumer, the characteristics of consumers, the cultures involved in international marketing, market research techniques, and the role of marketing on the Internet. Marketing majors may further specialize by choosing one of two concentrations: relationship marketing or integrated marketing communications.
For a 48-credit major in marketing, students complete the following:
Integrated Marketing Communications
|MK 0221||Sales and Sales Management||3|
|MK 0321||Marketing Channels||3|
|MK 0322||Business-to-Business Marketing||3|