Marketing Major

Marketing majors examine the exchange processes by which consumers and organizations satisfy their needs and wants. In a sense, it is the most humanistic of the business majors; it requires students to understand consumer behavior, the motivation of sales personnel, the impact of advertising and communication on the potential consumer, the characteristics of consumers, the cultures involved in international marketing, market research techniques, and the role of marketing on the Internet. Marketing majors may further specialize by choosing one of two concentrations: relationship marketing or integrated marketing communications.

For a 48-credit major in marketing, students complete the following:

Business Core Requirements27
MK 0212Consumer Behavior3
MK 0311Marketing Research3
MK 0312Global Marketing3
Select three courses from the following: 19
Sales and Sales Management
Advertising
Digital Marketing
Social Media Marketing
Sports Marketing
Marketing Channels
Business-to-Business Marketing
Media Strategy
Public Relations
Brand Management
Contemporary Issues in Marketing
Select one Business Elective3
Total Credits48
1

Two courses are required from a concentration area in order to receive the concentration notation.

Concentrations

Integrated Marketing Communications

Select at least two courses from the following:
MK 0231Advertising3
MK 0331Media Strategy3
MK 0332Public Relations3

Relationship Marketing

Select at least two courses from the following:
MK 0221Sales and Sales Management3
MK 0321Marketing Channels3
MK 0322Business-to-Business Marketing3