Marketing Minor
This minor provides students with a basic foundation in marketing by exposing them to the functions that constitute the marketing discipline, including market research techniques and consumer behavior.
For a 15-credit minor in marketing, students complete the following:
| Code | Title | Credits |
|---|---|---|
| Requirements | ||
| MKTG 1101 | Principles of Marketing | 3 |
| MKTG 2212 | Consumer Behavior | 3 |
| MKTG 2311 | Marketing Research 1 | 3 |
| Select two courses from the following: | 6 | |
| Sales and Sales Management | ||
| Advertising | ||
| Digital Marketing | ||
| Social Media Marketing | ||
| Sports Marketing | ||
| Fashion Marketing | ||
| Marketing Channels | ||
| Business-to-Business Marketing | ||
| Media Strategy | ||
| Public Relations Strategy | ||
| Brand Management | ||
| Contemporary Issues in Marketing | ||
| Global Marketing Strategy | ||
| Total Credits | 15 | |
Marketing minors must maintain a GPA of at least 2.50 in marketing.
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Students should note that one course in statistics is a prerequisite for MKTG 2311.