Master of Science in Marketing Analytics and Strategy

With an increased focus on the use of analytics and data-driven methodology in recent years, there has been a growing demand for data-driven professionals who can use sophisticated methods to analyze consumer preferences and behavior. But it is just as crucial for those professionals to be able to think about the deeper issues surrounding the numbers and recommend research-based strategic decisions that impact an organization’s bottom line.

The STEM-designated Master of Science in Marketing Analytics and Strategy (MSMAS) will prepare students with the knowledge to influence strategic decision-making by using fact-based insights, via a curriculum that spans two interrelated areas:

  1. Strategic marketing, with courses that will help students develop and evaluate marketing strategies, as they relate to consumer behavior, brand management, digital marketing, etc.
  2. Data analytics, with courses that encompass software and analytical aspects needed to make strategic data-driven decisions.