This minor provides students with a basic foundation in marketing by exposing them to the functions that constitute the marketing discipline, including market research techniques and consumer behavior.
For a 15-credit minor in marketing, students complete the following:
|MKTG 1101||Principles of Marketing||3|
|MKTG 2212||Consumer Behavior||3|
|MKTG 2311||Marketing Research 1||3|
|Select two courses from the following:||6|
|Sales and Sales Management|
|Social Media Marketing|
|Public Relations Strategy|
|Contemporary Issues in Marketing|
Students should note that one course statistics is a prerequisite for MKTG 2311.