Marketing Minor

This minor provides students with a basic foundation in marketing by exposing them to the functions that constitute the marketing discipline, including market research techniques and consumer behavior.

For a 15-credit minor in marketing, students complete the following:

MKTG 1101Principles of Marketing3
MKTG 2212Consumer Behavior3
MKTG 2311Marketing Research 13
Select two courses from the following:6
Sales and Sales Management
Digital Marketing
Social Media Marketing
Sports Marketing
Marketing Channels
Business-to-Business Marketing
Media Strategy
Public Relations Strategy
Brand Management
Contemporary Issues in Marketing
Global Marketing Strategy
Total Credits15

Marketing minors must maintain a GPA of at least 2.50 in marketing.  


Students should note that one course in statistics is a prerequisite for MKTG 2311.